Like a lot of people I’ve grown to know online, and even count as friends, I have more than a passing interest in the tools available for blogging, tweeting and generally carrying on like a good netizen.
I’ve discussed Klout before. It’s interesting. A little addictive perhaps. But pretty meaningless in the grand scheme of things. Peerindex is much of a muchness (I love that expression, in case you were wondering).
Attempting to measure a person’s online significance, influence, or (heaven forbid) capital by virtue of something as monodimensional as how many followers they have is clearly nonsense. The algorithms behind the likes of Klout, Peerindex et al are more sophisticated I grant you, but not massively.
I’ve become quite interested in Crowdbooster recently. I like the reports you get showing how your tweets were interacted with. It is quite simply, interesting. Nothing more, nothing less. I’m unlikely to change my behaviour in lieu of it.
I noticed just the other day that Crowdbooster also offers recommendations for the best time for me to tweet. It turns out I ought to tweet at 10am, 3pm and 5pm. To what end is not entirely clear. What to say in those perfectly-timed mini-missives… anyone’s guess.
I sincerely hope no one is taking this advice too literally.
Content remains crucial. Have something to say. Know who you want to say it to. Then figure out when to say it.
10am, 3pm, bleak o’clock…. whatever. It doesn’t matter what you tweet if you’re saying the wrong thing.
Twas ever thus.
And it it doesn’t just apply online.