The end of social
I dislike predictions. But I’m going to make one… there will be no more big social networks. We’ve reached, and...
17 January 2014
brand
2013
Don’t get engaged … be engaging
The word engage has been taken hostage by the social media marketing community, and I am probably as guilty as...
9 March 2013
2012
What the Olympic sponsors could learn from Beckham and Adidas
Adidas pulled off a fantastic PR stunt yesterday at the Westfield Stratford shopping centre (that’s ‘mall’ to my colonial friends)....
24 July 2012