The end of social
I dislike predictions. But I’m going to make one… there will be no more big social networks. We’ve reached, and...
17 January 2014
2013
Don’t get engaged … be engaging
The word engage has been taken hostage by the social media marketing community, and I am probably as guilty as...
9 March 2013
2012
Facebook, gay marriage and management incompetence
On Friday 16 November the High Court, in London, found in favour of 55 year old Adrian Smith who had...
17 November 2012
The time is running out for vanity metrics
Social media has come a long way. You can tell this by its ubiquity. Back in the late 1990s when...
12 November 2012
Why it’s time to stop counting your retweets
How easy would it be to write a post ridiculing the practice of assessing the success and relevance of your...
26 October 2012
What the Olympic sponsors could learn from Beckham and Adidas
Adidas pulled off a fantastic PR stunt yesterday at the Westfield Stratford shopping centre (that’s ‘mall’ to my colonial friends)....
24 July 2012
Social media has not evolved
Any discussion of the evolution of social media misses the point. It’s the evolution of the user that has been...
5 March 2012
2011
I don’t want you but I need you
Smokey Robinson said it best when he sang I don’t want you but I need you. As one of the...
23 September 2011
Democracy, disintermediation & dining out at the all-day information buffet
Remember when you watched the TV news in the evening to hear about important stuff for the first time? Remember...
30 June 2011