The end of social
I dislike predictions. But I’m going to make one… there will be no more big social networks. We’ve reached, and...
17 January 2014
social media
2013
Don’t get engaged … be engaging
The word engage has been taken hostage by the social media marketing community, and I am probably as guilty as...
9 March 2013
The war for digital hearts and minds
There’s been a bit of a turf war going on in the advertising/marketing/PR world for several years now, and it’s...
25 February 2013
The King is Hacked, Long Live the King
So, the Burger King Twitter account was somehow hacked into on Monday (18 February). Did you see it? Were you...
20 February 2013
2012
Why it’s time to stop counting your retweets
How easy would it be to write a post ridiculing the practice of assessing the success and relevance of your...
26 October 2012
Tweeting while naked
Not literally naked. Good lord, no. But figuratively speaking – as in the Emperor’s new clothes. There was a story...
8 September 2012
What the Olympic sponsors could learn from Beckham and Adidas
Adidas pulled off a fantastic PR stunt yesterday at the Westfield Stratford shopping centre (that’s ‘mall’ to my colonial friends)....
24 July 2012
O2 and the social media handbrake turn
Did O2 get it right on twitter in the wake of their network outage problems? No. And yes. This may...
13 July 2012
Why I like Pinterest and why you should too
New terms of service from the many and varied sites and feeds we’re all subscribed to are a regular occurrence....
25 March 2012