Don’t get engaged … be engaging
The word engage has been taken hostage by the social media marketing community, and I am probably as guilty as...
9 March 2013
analysis
2012
The time is running out for vanity metrics
Social media has come a long way. You can tell this by its ubiquity. Back in the late 1990s when...
12 November 2012
Why it’s time to stop counting your retweets
How easy would it be to write a post ridiculing the practice of assessing the success and relevance of your...
26 October 2012