The time is running out for vanity metrics
Social media has come a long way. You can tell this by its ubiquity. Back in the late 1990s when I was a tech journalist, I interviewed the MD of Acer UK, an Australian...
Category: impact
Why it’s time to stop counting your retweets
How easy would it be to write a post ridiculing the practice of assessing the success and relevance of your social media activity by counting the number of retweets, likes, followers or fans you...