The time is running out for vanity metrics
Social media has come a long way. You can tell this by its ubiquity. Back in the late 1990s when I was a tech journalist, I interviewed the MD of Acer UK, an Australian...
Category: journalist
In praise of the front page corpse shot
The Roman poet Horace said: “pale death beats equally at the poor man’s gate and at the palaces of kings.” And so it goes today, as it did more than 2,000 years ago when...
The time has come to spam journos with video
Am I missing something? A fully-functioning synapse or two? Or the point, perhaps. I just read a piece on TheRealPRMoment about research from press release distribution company RealWire, which states “news releases including video content achieve...
Top tips for journalists wanting to make it in PR
I’ve lost count of how many times someone has talked to me about the move I made from journalism into PR. My move to the dark side, which took place in late 2000. I...
A letter to the truth fairy
A lot of rubbish has been spouted in recent weeks about so-called PR spam, ie the business of PR agencies and their ilk emailing press releases to journalists, en masse. Most recently, a site...