Inbox ballast: where content marketing is going wrong
I recently read the following in an update from a recruiter on LinkedIn: “If you’re an experienced Content Editor with...
24 February 2016
journalism
2013
Stoptober – just make it stop
Encouraging people to look after their health is a good thing. Eat less fat and sugar, take more exercise, don’t...
22 September 2013
The war for digital hearts and minds
There’s been a bit of a turf war going on in the advertising/marketing/PR world for several years now, and it’s...
25 February 2013
2012
Breaking news: sorry Twitter, journalism still wins out
Two things happened in London in the space of 24 hours that, once again, had me – and plenty of...
27 April 2012
2011
In praise of the front page corpse shot
The Roman poet Horace said: “pale death beats equally at the poor man’s gate and at the palaces of kings.”...
21 October 2011
Telling stories, human nature and social media
Since the very dawn of time itself mankind has told stories. Ok, maybe not since the dawn of time perhaps...
28 September 2011
Top tips for journalists wanting to make it in PR
I’ve lost count of how many times someone has talked to me about the move I made from journalism into...
26 March 2011
2010
A letter to the truth fairy
A lot of rubbish has been spouted in recent weeks about so-called PR spam, ie the business of PR agencies...
28 January 2010